Digital Transformation & Growth Strategist
About Cut+Dry
Cut+Dry is revolutionizing the $300B U.S. foodservice distribution industry. We’re transforming how distributors sell, operate, and run their businesses - not by offering software, but by driving true operational change and measurable business impact.
Our platform gives distributors and their operator customers (restaurants, hotels, caterers, healthcare, schools, etc.) a unified solution for ordering, shopping, payments, and workflow automation. We combine deep industry expertise, powerful technology, and hands-on partnership to help distributors adopt modern digital workflows that accelerate revenue, efficiency, and customer experience.
As a Digital Transformation Strategist, you are the trusted advisor guiding distributors through this transformation. You blend relationship-building, foodservice sales acumen, change management, and data-driven storytelling to help distributors adopt Cut+Dry and unlock meaningful results.
About the Role
You will own the post-sale partnership with foodservice distributors, leading them through structured transformation programs that drive adoption of digital workflows, elevate sales performance, and convert Cut+Dry’s capabilities into tangible business outcomes.
You’ll collaborate closely with a Digital Transformation Manager (DTM) - your technical counterpart responsible for integrations, timelines, and deployment - while you lead strategy, alignment, communication, and business results.
This role blends:
- Foodservice sales + distributor operations experience
- Executive relationship management
- Consultative problem-solving
- Project orchestration and change management
- Data-driven storytelling and accountability
What You’ll Do
- Lead Distributor Partnerships
- Build trusted relationships with distributor CEOs, VPs of Sales, Finance, IT, and sales reps.
- Position Cut+Dry as a strategic operating partner, not a vendor.
- Serve as the main point of contact from contract signature through long-term success.
- Provide guidance on sales workflows, operator engagement, and adoption best practices.
- Drive Digital Adoption & Business Impact
- Design and lead 4-week “Waves” - structured, outcome-driven transformation sprints.
- Define goals, track progress, and ensure alignment across all stakeholders.
- Train and Coach distributor sales teams on digital selling, order adoption, and operator engagement.
- Identify obstacles and coordinate internal teams to resolve them quickly.
- Tell the Story Through Data
- Translate platform usage, cases sold, order adoption, and payment performance into clear business narratives.
- Run executive readouts and strategic reviews.
- Help leadership teams understand progress, challenges, and recommended actions.
- Orchestrate Cross-Functional Stakeholders
- Lead weekly Stakeholder Board Meetings with distributor department heads.
- Keep everyone aligned on priorities, timelines, and accountability.
- Ensure transparency, momentum, and proactive communication.
- Partner with the Digital Transformation Manager
- Strategist = owns the Why + What
- DTM = owns the How + When
- Align weekly to ensure one unified plan, voice, and customer experience.
- Present a consistent, cohesive approach to each distributor.
- Collaborate Internally Across Cut+Dry
- Collaborate with the sales team to deliver strong pre-sales support, ensuring the Distributor Partner has confidence in our solution. Provide subject-matter expertise early in the process and begin building a trusted relationship with their team.
- Partner with Support on escalations and post-launch success.
- Share field insights with Product to shape the roadmap.
- Support Marketing in creating case studies and success stories.
- Contribute to repeatable playbooks and frameworks for scalable execution.
You’re a Great Fit If You…
- Bring meaningful foodservice experience - distributor, manufacturer, broker, or restaurant operations.
- Understand the sales motion deeply: DSR workflows, street accounts, margin management, rebates, and contract selling.
- Are a natural communicator who can speak confidently with CEOs and coach frontline teams.
- Turn data into actionable insights and compelling narratives.
- Thrive in fast-moving environments with evolving priorities.
- Are structured, disciplined, organized, and outcome-oriented.
- Love solving problems, driving change, and helping businesses modernize.
How You Work
- Ownership mindset - you take responsibility for results, not tasks.
- Bias for action - you move fast and drive momentum.
- Comfort with ambiguity - you bring clarity where little exists.
- Strong systems thinker - you understand how processes, incentives, and workflows connect.
- Resilient - you stay steady and effective under pressure.
What Success Looks Like
- Distributors complete successful 4-week Waves with measurable, visible impact.
- Adoption improves across digital ordering, payments, and key workflows.
- Distributor sales teams adopt digital selling behaviors.
- Leadership confidence remains high through transparent updates and consistent progress.
- Internal teams remain aligned on what matters and why.
- Distributors view you as a trusted business advisor, not a software rep.
Qualifications
- 4-7+ years in foodservice distribution, foodservice sales, hospitality, or B2B SaaS account management.
- Experience engaging senior business stakeholders (CEO, VP Sales, Finance, IT).
- Background in sales leadership, sales enablement, or distributor operations is a major plus.
- Experience in transformation, consulting, or change management strongly preferred.
- Strong analytical and presentation skills.
- Exceptional communication (written, verbal, and storytelling).
- Familiarity with CRM tools, project management workflows, or BI dashboards.
- Bonus: startup experience or founding team experience.
Why Work at Cut+Dry
- High-impact, outcomes-driven culture
- Opportunity to reshape how food distributors operate nationwide
- Base salary + variable bonus + equity package
- Paid Medical, Dental and Vision
- 401(k)
- Unlimited PTO
- Remote-first, flexible environment
- Direct line of sight between your work and revenue impact